“Nissan Motor Company Ltd, usually shortened to Nissan, is a multinational automaker headquartered in Japan. It was a core member of the Nissan Group, but has become more independent after its restructuring under Carlos Ghosn.” (Wikipedia, 2012)
“Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen AG, Hyundai Motor Group, and Ford Motor Company in 2010. In 1999, Nissan entered a two way alliance with Renault S.A. of France, which owns 43.4% of Nissan while Nissan holds 15% of Renault shares, as of 2008. In its home market, Nissan became the second largest car manufacturer in 2011, surpassing Honda with Toyota still very much the dominant first. Along with its normal range of models, Nissan also produces a range of luxury models branded as Infiniti.” (Wikipedia, 2012)
Market Science Group Leader, Global Market Intelligence
Responsible for developing scientific decision-making tools with the aim to maximize Nissan’s competitiveness and profitability.
- Promoted from Analyst to Assistant Manager level with increased responsibilities in March 2015.
- Coordinate the implementation of Marketing Mix Model and Multi-Source Attribution tools to measure marketing ROI and contribution to sales.
- Lead analysis and strategy to increase efficiency and effectiveness of marketing investments in terms of overall brand opinion or sales.
- Provide a web-based simulation platform to help regional marketing teams plan and optimize their budget expenditures: FMI: VME ratio, media allocation, flighting strategy, etc.
- Contribute to the Renault-Nissan Alliance by helping Renault to implement the Marketing Mix Model tool already developed by Nissan.
- Negotiate contracts of customer satisfaction surveys for Nissan globally: mainly SSI and CSI surveys that aim at providing complete perspective on sales and aftersales processes.
- Support Global Sales members for analyzing customers’ satisfaction in details and across regions.
Click here to access the Nissan Motor Company global website.